Make the world a better place
Make the Worlda Better Place

PureDenim

Our denim comes from an entire re-design of the production system. It is inspired by circular economy principles that combine technology and innovative materials in order to minimize waste.

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PureDenim

The Migaloo Project

Inspired by this creature’s purity, The Migaloo Project emerges as a project think tank that breaks down the devastating effects of bad production practices in a revolutionary way.

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PureDenim

Smart Indigo

“Smart Indigo” cuts the environmental impact of traditional dyes.

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PureDenim

NaturalReco

“NaturalReco’s” environmental impact is much lower than traditional finishing products.

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PureDenim

River Blue

River blue, the documentary on denim production that pollutes the rivers of the world.

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