Our passion involves applying innovative systems and a tenacious care for sustainably transforming basic cotton into PureDenim. This makes the world’s most beloved fabric into a truly revolutionary product. It is perfect for conscious yet demanding customers while being Earth-friendly and vital for our future.
Our denim comes from an entire re-design of the production system. It is inspired by circular economy principles that combine technology and innovative materials in order to minimize waste.
Fashion is the world’s second most polluting sector. This has made us urgently gather Italdenim’s legacy, which by 2014 was the first denim producer in the world to sign Greenpeace’s “Detox” protocol for a multi-class chemical-free production.
